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Crews vs Luma

Luma is built for hosting events: beautiful event pages, registration, ticketing and calendars people can follow. It's popular with tech meetups, communities and creators who run public events.

Crews is built for the group behind the events. Instead of one page per event, a crew is an ongoing space: a shared calendar, RSVPs, real-time crew and event chat, a memory wall and leagues.

Who should pick Luma, who should pick Crews

Pick Luma if…

  • You host public events and want polished event pages
  • You need registration, approvals or ticketing
  • You want people to follow your calendar and get emails
  • Your attendees are mostly new faces each time

Pick Crews if…

  • The same people come to most of your events
  • You want an ongoing chat, not just an event page
  • You want memories and friendly competition with other crews
  • You don’t need ticketing or email

At a glance

  • Shared calendar

    Crews
    Shared crew calendar, plus a personal calendar across all your crews
    Luma
    Calendars people can subscribe to

  • Event RSVPs

    Crews
    Going / maybe / not going, capacity limits, invite-only events
    Luma
    Registration with approvals and ticketing

  • Event chat

    Crews
    Every event gets its own chat
    Luma
    Built around the event page and host updates

  • Group chat

    Crews
    Real-time crew chat with threads, reactions, @mentions and pinned messages
    Luma
    Not built around an ongoing group chat

  • Polls

    Crews
    Polls right in crew and event chat
    Luma
    Not a core focus

  • Photo memories

    Crews
    Memory wall; turn any chat photo into a memory
    Luma
    Check their site

  • Leagues & challenges

    Crews
    Leagues by crew size and crew-vs-crew challenges
    Luma
    Not built around group competition

  • Ticketing & payments

    Crews
    Not available
    Luma
    Paid tickets supported

  • Email

    Crews
    Not available
    Luma
    Email invites and updates to guests

  • Push notifications

    Crews
    In-app and web push notifications
    Luma
    Email and app notifications

  • Price

    Crews
    14-day free trial, then $59/mo per crew
    Luma
    Free option available; see their site

Key differences

  1. 1

    Event vs group

    Luma is centered on the event and its guests. Crews is centered on the group: people join a crew once, then see every plan, chat and memory in one place.

  2. 2

    Public reach and polish

    Luma is stronger for public events: shareable pages, registration, ticketing and email to guests. Crews doesn’t do ticketing or email.

  3. 3

    Conversation that continues

    In Crews, the crew chat keeps going between events, and every event has its own chat with threads, polls and photos.

  4. 4

    Memories and leagues

    Photos become memory posts on the crew’s wall, and crews compete in weekly challenges against other crews.

When Luma is the better choice

Luma is the better tool when the event itself is the product.

  • Public meetups, launches and conferences with new guests each time
  • Events that need registration approvals or paid tickets
  • Hosts who want to email their guests and grow a following

Moving your group from Luma

Some hosts use Luma for big public events and Crews for the core group that keeps coming back.

  1. 1.Create your crew and choose public or private. Private crews are joined by invite link or approved join request.
  2. 2.Invite your regulars with a link, and share it at the end of your next event.
  3. 3.Add the next few upcoming plans to the crew calendar, so there is something to RSVP to on day one.
  4. 4.Use private, invite-only events for smaller gatherings within the crew.
  5. 5.Post a few favorite photos to the memory wall to make the new space feel like yours from the start.

The verdict

Luma is excellent for hosting events, especially public ones. Crews is for the group that forms around them: a shared calendar, chat that continues between events, memories and leagues. They can work well side by side.

Start 14-day free trial

Frequently asked questions

Can Crews sell tickets?

Not today. Ticketed events and payments are on the roadmap, not available yet.

Can I make an event page in Crews?

Yes. Every event has its own page with details, RSVPs, an optional capacity limit and a chat. Events can be private and invite-only.

Does Crews email guests?

No. Crews uses in-app and web push notifications, not email.

Can people add events to their own calendar?

Yes. Crews supports ICS export for events.

How much does Crews cost?

Every crew starts with a 14-day free trial, no card needed. After that it’s $59/month per crew, paid by the organizer, and members join free. That includes up to 100 members; each extra 100 members is +$18/month. Billing is monthly and you can cancel anytime. Full details are on the pricing page (/pricing).

Comparison based on publicly available information as of September 2026; features change — check each product's site. Product names are trademarks of their respective owners.

run your club in one place.

Start with a 14-day free trial, no card needed. Then $59/month per crew, with every feature included and members joining free.

Start 14-day free trialSee pricing